Editorial Guidelines
At Manawatu Concrete, we are committed to providing high-quality, trustworthy, and educational content that speaks to homeowners, builders, landscapers, property developers, and industry professionals across the Manawatu region. These editorial guidelines outline how we create, evaluate, and maintain content across our digital platforms—including blog articles, service guides, case studies, and educational resources.
Whether we are discussing cutting-edge concrete techniques, offering DIY guidance, or highlighting successful projects, our content is designed to reflect the values that define Manawatu Concrete: craftsmanship, transparency, and local community focus.
1. Accuracy and Integrity
All content published by Manawatu Concrete must be accurate, practical, and fact-checked. We prioritize honesty and helpfulness above all else.
- Thorough Research: We rely on credible sources, manufacturer guidelines, council regulations, and real-world project experience in the Manawatu area to shape our content.
- Expert Insights: Content is developed or reviewed by our on-site team and local trades professionals to ensure technical accuracy.
- Disclosures: If a post is sponsored, includes affiliate products, or is influenced by business relationships, that will be disclosed transparently.
2. Tone and Style
Manawatu Concrete communicates in a tone that is professional yet approachable. Whether we are writing for a first-time homeowner or a local developer, our goal is to make concrete construction and landscaping knowledge easy to understand and act on.
- Friendly and Clear: We avoid technical jargon unless needed—and when we use it, we explain it.
- Action-Oriented: We provide tips, checklists, and “next steps” that readers can implement.
- Respectful and Inclusive: Content must use respectful language and be welcoming to all communities and experience levels.
3. Structure and Formatting
Great content starts with great structure. Our pieces are designed for readability and scannability, especially on mobile.
- SEO-Optimized: We follow best practices for headings, keyword placement, and metadata to enhance local search visibility.
- Well-Organized: We use bullet points, numbered steps, and subheadings to make complex processes easier to follow.
- Easy to Read: Paragraphs are short, formatting is clean, and we always use proper grammar and spelling.
4. Originality and Authorship
At Manawatu Concrete, originality matters. We take pride in creating unique content tailored specifically to our community and clientele in the Manawatu region.
- No Plagiarism: All content must be original. Any instances of copied content will result in immediate rejection.
- Proper Attribution: Any quotes, statistics, or third-party references must be clearly cited and linked.
- Local Voice: Content should reflect our local expertise and the challenges/opportunities specific to the region.
5. Use of Visuals
Strong visuals enhance understanding and engagement. We use photography, illustrations, and videos to support our content.
- Relevant Media: Images must relate directly to the topic—ideally from actual Manawatu Concrete projects.
- Original or Licensed: We use our own images or stock/media with appropriate permissions and credits.
- Optimized for Web: All visuals should be mobile-friendly, fast-loading, and high resolution.
6. Editorial Guidelines Topics We Cover
Content on Manawatu Concrete platforms may include:
- Industry Trends: Updates on materials, techniques, and regulations in New Zealand’s concrete and construction sectors.
- DIY & Maintenance Guides: How-to articles for maintaining driveways, patios, and concrete finishes.
- Product Reviews: Analysis of concrete tools, sealers, and materials used in residential and commercial applications.
- Project Highlights: Case studies featuring real projects completed in Palmerston North, Feilding, and surrounding areas.
7. Editorial Process
We maintain a consistent and high-quality publishing process to ensure all content aligns with Manawatu Concrete‘s standards.
- Review: All submissions are evaluated for relevance, clarity, tone, and accuracy.
- Editing: Articles are refined for flow, formatting, and SEO-readiness.
- Approval: Content is published once it meets our criteria for quality and value.
8. Updates and Corrections
As the construction industry evolves, so does our content.
- Routine Reviews: Our editorial team reviews published articles periodically to ensure ongoing accuracy and usefulness.
- Error Correction: If inaccuracies are identified, they are promptly corrected with transparency and a note of revision when appropriate.
9. Contributor Opportunities
Do you work in concrete, landscaping, or construction? Are you a building professional, engineer, or creative with a story to share?
We welcome collaborations with contributors who align with the Manawatu Concrete mission. If you’re interested in writing for us or sharing a project, please visit our Contact Page to get started.
Contact Our Editorial Team
For inquiries, feedback, or editorial submissions, please email:
📧 info@manawatuconcrete.co.nz
📞 Or call us directly at: (06) 880-3036
Let’s build trust and insight through quality content—together.
